![Was J Cole's move from hip-hop to pro basketball a mere marketing stunt? | Basketball | The Guardian Was J Cole's move from hip-hop to pro basketball a mere marketing stunt? | Basketball | The Guardian](https://i.guim.co.uk/img/media/9c26610f7d7dc94e258cde66b5f15cbeaa4dab71/0_181_3500_2101/master/3500.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=73efa1f15ed753aa6d17abdd80cd8fa1)
Was J Cole's move from hip-hop to pro basketball a mere marketing stunt? | Basketball | The Guardian
![Rap-Up on Twitter: "Jay Rock and J. Cole team up in the suspenseful video for "OSOM." Watch: https://t.co/aKoDsjLQI2 https://t.co/3HXMc2fYYp" / Twitter Rap-Up on Twitter: "Jay Rock and J. Cole team up in the suspenseful video for "OSOM." Watch: https://t.co/aKoDsjLQI2 https://t.co/3HXMc2fYYp" / Twitter](https://pbs.twimg.com/media/DgJscXyVAAAq4ow.jpg)
Rap-Up on Twitter: "Jay Rock and J. Cole team up in the suspenseful video for "OSOM." Watch: https://t.co/aKoDsjLQI2 https://t.co/3HXMc2fYYp" / Twitter
![Rap-Up on Twitter: "Jay Rock and J. Cole team up in the suspenseful video for "OSOM." Watch: https://t.co/aKoDsjLQI2 https://t.co/3HXMc2fYYp" / Twitter Rap-Up on Twitter: "Jay Rock and J. Cole team up in the suspenseful video for "OSOM." Watch: https://t.co/aKoDsjLQI2 https://t.co/3HXMc2fYYp" / Twitter](https://pbs.twimg.com/media/DgJsboIU8AAcWCS.jpg)
Rap-Up on Twitter: "Jay Rock and J. Cole team up in the suspenseful video for "OSOM." Watch: https://t.co/aKoDsjLQI2 https://t.co/3HXMc2fYYp" / Twitter
![Team DREAMVILLE on Twitter: "J. Cole & Jay Rock made a classic 🔥🔥 https://t.co/CSVE6rgfUm" / Twitter Team DREAMVILLE on Twitter: "J. Cole & Jay Rock made a classic 🔥🔥 https://t.co/CSVE6rgfUm" / Twitter](https://pbs.twimg.com/amplify_video_thumb/1313937473488125952/img/ogDZfOApgxhN80_K.jpg)
Team DREAMVILLE on Twitter: "J. Cole & Jay Rock made a classic 🔥🔥 https://t.co/CSVE6rgfUm" / Twitter
![Gottlieb-Daimler-Stadion Stuttgart Germany 25. 06. 2006, FIFA World Cup Round of 16, England vs Ecuador 1:0 --- David Beckham (ENG) rejoices after scoring a goal, celebrates with Joe Cole (ENG Stock Photo - Alamy Gottlieb-Daimler-Stadion Stuttgart Germany 25. 06. 2006, FIFA World Cup Round of 16, England vs Ecuador 1:0 --- David Beckham (ENG) rejoices after scoring a goal, celebrates with Joe Cole (ENG Stock Photo - Alamy](https://l450v.alamy.com/450v/mcamew/gottlieb-daimler-stadion-stuttgart-germany-25-06-2006-fifa-world-cup-round-of-16-england-vs-ecuador-10-david-beckham-eng-rejoices-after-scoring-a-goal-celebrates-with-joe-cole-eng-mcamew.jpg)